We recently had the pleasure of attending the BlogHer ’13 Conference in Chicago. There were many valuable points that we took away from the weekend. Here are a few of our favorite moments below.
On the first day we listened to bloggers Patrice Yursik of Afrobella, Gabi Gregg of GabiFresh, Marcus Troy of marcustroy.com, Natalia Simmons of Ma Nouvelle Mode who taught us about the business of blogging. They have all created an incredible network and have established partnerships that extend beyond the business of blogging. Their main message, find your niche and stay true to yourself. Pictures below of the DYG team between meetings on day one. Elyse in Milly and Chanel. Kate wearing Michael Michael Kors. Of course we had to end our day by visiting the fabulously chic Ralph Lauren Restaurant for dinner.
On the second day of the conference, we attended the lecture “The List, and How to Get on It.” The panel consisted of Genevieve Ascencio of Factory PR, Adriana Guiliani of Digital Brand Architects and Adrianna Guiliani of Devries Public Relations. Their message was applicable to anyone looking to promote their company whether you are in the business of blogging or not. Here are our key takeaways:
1. Know your brand and your demographic.
2. Who is your target audience and what is the best way to communicate with them?
3. What brands can you partner with and who can best articulate your message?
4. Visuals! Visuals! Visuals! The current world reads less and looks more. Great visuals capture followers.
5. Bring unique and concrete ideas to the table when attempting to form a partnership. Be proactive!
6. Take risks! Find new ways to express yourself.
My outfit for day 2. It was around 50 degrees in the conference center so Elyse and I had to do a little shopping to buy warm clothes to wear!
The highlight of the conference was listening to Sheryl Sandberg, the COO of Facebook and author of Lean In. Her message was one that stuck with us. “What would you do if you weren’t afraid?” In both her interview and her book she offers practical advice to help women achieve their goals. A few of our favorite and inspiring points from Sheryl.
1. How many little girls do you know who have been called or referred to as “bossy”? (Chances are many.) How many little boys? (Chances are zero.) Instead of saying my daughter is bossy try saying my daughter has executive leadership skills!
2. Women are paid .77 cents to the $1 that a man is paid. Speak up and ask for what you deserve.
3. Own your success. Believe in yourself. Take Risks. Overcome your fears.
4. Facebook has over 1.5 billion users who write freely. Don’t be afraid to share your voice.
5. Ask yourself the question, “what would you do if you weren’t afraid” and make it happen!
Overall, the conference was a success. We left empowered and we are looking forward to applying all that we learned. Most importantly we are excited to look to expand and grow the DYG brand.